When I was a child here in Norway, we sometimes ate Blood Oranges. These oranges looked the same on the outside, but were red on the inside, and rather sour.
Now I read that Blood Oranges in Norway come from Sicily, and that they have a fairly short season (January - April) and that they are not sour any more.
Norway used to import around 150 000 kilo of Blood Oranges.
Then the importer decided to change the name to Red Oranges.
Behold, that helped sales!
Suddenly they sold 255 000 kilo.
This winter they expect to sell even more.
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